I worked with OpenAI on the launch of GPT-3, which at the time was a developer-focused API release. This was before ChatGPT, before the mainstream explosion. My job was to make this powerful technology feel approachable to the developers who would build with it.
I designed the GPT Playground, the documentation, and the marketing site. The goal was always the same: let people experience what this thing could do without getting lost in the technical weeds. Looking back, it's interesting to see how that quiet launch set the stage for everything that followed.